(Clovis) Unit 7- Creative media sector
Unit 7- creative media sector:
- cross-media convergence and synergy- sectors working together
- vertical(film companies will merge tryster merged with Columbia which became one) and horizontal (when a company buys another company which is completely different) integration- vert= same but taller, horiz= different but wider
- share of ownership- who owns the company (Virgin-Richard Branson has controlling shares of the company but does not own it out right(not owning everything)
- mergers- two companies join together and takeovers
- sources of income
- product diversity
- profitability of product range
- performance against financial concerns
- organisational objectives
- licenses and franchises
- competitors (national and global)
- audience and consumption
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